Google's magic may be working in US,Canada and Europe but doesn't work quite well in Rest of the World. Earlier this month, internet research firm comScore released a new study that put Google a few steps behind the competition in Asia-Pacific, and now it says that Google are also trailing in Latin America. Internet Research Firm comScore has today released the first report on Latin American Internet usage, based on data collected through the comScore World Metrix audience ratings service. Google tops Yahoo! but trails to Microsoft. The study says, Microsoft sites received over 47 million unique visitors, while Google traffic was close to 46.5 million. Yahoo, who was leading in Asia Pacific region is well behind with just  35 million unique visitors.  ...

Yahoo!'s first quarter financial results may have been a disappointing, but that hasn't stopped them from acquiring a hefty stake in Indian internet advertising company Tyroo Media. Yahoo! hasn't revelaed how much it paid. The hefty stake of Tyroo lays the groundwork for Yahoo!'s upcoming Indian roll outs of its new search-based advertising platform, Panama, and RightMedia's graphical ad technologies.® Yahoo! India has grabbed a 35 per cent stake in the Guragaon-based Tyroo, which runs a small business-centric ad network spanning roughly 1,200 sites. Unlike Google Adsense, Tyroo is non contextual Interestingly enough, advertisers can run both graphical and text-based ads on the Tyroo network even if they don't have a web site - still a bit of luxury for subcontinent small businesses. ...