Google’s magic may be working in US,Canada and Europe but doesn’t work quite well in Rest of the World. Earlier this month, internet research firm comScore released a new study that put Google a few steps behind the competition in Asia-Pacific, and now it says that Google are also trailing in Latin America.
Internet Research Firm comScore has today released the first report on Latin American Internet usage, based on data collected through the comScore World Metrix audience ratings service. Google tops Yahoo! but trails to Microsoft.
The study says, Microsoft sites received over 47 million unique visitors, while Google traffic was close to 46.5 million. Yahoo, who was leading in Asia Pacific region is well behind with just 35 million unique visitors.
| Top 10 Latin American Online Properties Ranked by Latin American Unique Visitors (000) June 2007 Total Latin America, Age 15+ – Home and Work Locations* | ||||
| Total Unique Visitors (000) | % Reach | Average Visits per Visitor | ||
| Total Latin American Audience, Age 15+ | 53,664 | 100 | 54 | |
| 1 | Microsoft Sites | 47,342 | 88 | 35 |
| 2 | Google Sites | 46,496 | 87 | 38 |
| 3 | Yahoo! Sites | 35,075 | 65 | 13 |
| 4 | Terra Networks | 27,421 | 51 | 9 |
| 5 | MercadoLibre | 23,739 | 44 | 5 |
| 6 | Wikipedia Sites | 20,984 | 39 | 4 |
| 7 | UOL Red | 14,681 | 27 | 14 |
| 8 | Ares Galaxy – P2P (App) | 14,595 | 27 | N/A |
| 9 | Fox Interactive Media | 14,078 | 26 | 4 |
| 10 | France Telecom | 13,759 | 26 | 3 |
| Source: comScore World Metrix | ||||
