Latin Americans prefers Microsoft to Google

July 25th, 2007

Google’s magic may be working in US,Canada and Europe but doesn’t work quite well in Rest of the World. Earlier this month, internet research firm comScore released a new study that put Google a few steps behind the competition in Asia-Pacific, and now it says that Google are also trailing in Latin America.

Internet Research Firm comScore has today released the first report on Latin American Internet usage, based on data collected through the comScore World Metrix audience ratings service. Google tops Yahoo! but trails to Microsoft.

The study says, Microsoft sites received over 47 million unique visitors, while Google traffic was close to 46.5 million. Yahoo, who was leading in Asia Pacific region is well behind with just  35 million unique visitors. 

Top 10 Latin American Online Properties Ranked by Latin American Unique Visitors (000) June 2007 Total Latin America, Age 15+ Home and Work Locations*
    Total Unique Visitors (000) % Reach Average Visits per Visitor
  Total Latin American Audience, Age 15+ 53,664 100 54
1 Microsoft Sites 47,342 88 35
2 Google Sites 46,496 87 38
3 Yahoo! Sites 35,075 65 13
4 Terra Networks 27,421 51 9
5 MercadoLibre 23,739 44 5
6 Wikipedia Sites 20,984 39 4
7 UOL Red 14,681 27 14
8 Ares Galaxy – P2P (App) 14,595 27 N/A
9 Fox Interactive Media 14,078 26 4
10 France Telecom 13,759 26 3
Source: comScore World Metrix  




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