All the viewers get ready to start voting on October 17, then tune in on November 3 to watch the first-ever YouTube Music Awards.
Bored To Death and Darjeeling Limited actor Jason Schwartzman has been confirmed to host the event. Created by YouTube and Spike Jonze. The nominees will be the artists and videos we watched, shared, and loved the most over the past year. Then we decide who wins and Youtube announce our nominees on October 17.
Presented by Kia, the YouTube Music Awards will feature performances from Seoul, Moscow, London and Rio, culminating in a new type of awards show in New York, where your favourite artists create new music videos in real time, live on YouTube, on Sunday, November 3.
Only six awards will be given out as voted for by YouTube users. Big performers are also roped in for live performances. Arcade Fire, Lady Gaga and Eminem are few to name.
Danielle Tiedt, YouTube’s Vice President of Marketing said:
“YouTube is home to both established artists and the next generation of musical talent. From catalysing careers and pop culture phenomena to propelling a song’s rise to #1 on Billboard’s Hot 100, our global community’s influence is felt across the music industry. We’re thrilled to celebrate our fans and the music they love with a whole new kind of awards show – the first ever YouTube Music Awards – judged by you.”