Daniel Lyons – The Fake Steve Jobs

August 6th, 2007

The anonymous writer of the well known blog “The Secret Diary of Steve Jobs”  has been unmasked. Daniel Lyons, a senior editor at Forbes, admitted to writing as Fake Steve after a New York Times reported the resemblances found between the blog and Lyons’ published work.

Despite the unmasking, the diary will continue but on the Forbes website. Forbes.com confirmed the Times’ account and posted an audio interview with Lyons

Lyons said,

I was hoping to stay anonymous for a while longer but on the other hand I knew I couldn’t stay anonymous forever. It had to happen at some point. I hope that it doesn’t ruin the fun of the blog that people know who’s behind it.

Lyons said he had had to buy books and biographies to “learn about a lot of the back story” of Apple.

The journalist has used the blog to poke fun at many different figures in the technology industry, including Oracle’s Larry Ellison, Bill Gates, and Google’s Eric Schmidt.

It has been read by leading industry figures such as Bill Gates, who joked in May when he was introduced at a conference alongside the real Jobs: “First, I want to clarify, I’m not Fake Steve Jobs.”





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