La Senza – "The Cup Size Choir" [Video]

December 8th, 2010

In an inspired Christmas advertising campaign, lingerie firm La Senza has created a film that shows models singing notes according to their bra cup size.

The YouTube video, which has has over a million hits since it launched several days ago, first introduces the seven girls, each with a different cup size, ranging from A to G.

A specially created website, cupsizechoir.com, even allows shoppers to ‘play’ the choir, using the letters on your keyboard – as you play each note, a description of the model’s lingerie appears beneath her image, with a link to the product on the La Senza retail site.

The ‘Cup Size Choir’, pictured on a row of mattresses, then take it in turns to sing their appropriate note to the festive tune of Deck The Halls.

‘We wanted to bring some festive cheer and what better way than the Cup Size Choir,’ said Sarah Hawkins, Marketing Director of La Senza. ‘It’s a sure start to the party season ahead!’ ‘The activity is aimed at men to help them with their Christmas shopping, but we hope that women will find it fun and engaging too.’

The idea behind the advertisement was the brainchild of Tom Woodington and Robin Temple of creative agency Karmarama.

Video of models singing their bra cup size





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