UK Promote Bollywood

May 30th, 2007

visitbritain2How many more Indians does UK need? Anyway it’s good for us. In London and other cities like Birmingham, Manchester and many more there’s no place where you will not find an Indian, or Indian music or Bhangra music playing and British dancing on Bhangra music in Asian night clubs. They love “Chicken tikka masala” and other Indian curries. Madame Tussaud’s waxwork museum has Bollywood superstars Amitabh Bachchan and ShahRukh Khan Wax status. Slowly British’s are turning into Indians and not long when we will see UK turning into a complete Indian country and I think Indians will not even need visa to come to UK.

visitbritain1UK wants to attract more Bollywood tourist. Visitbritain.com has created a map featuring film locations from about 30 Bollywoood blockbusters like Bride and Prejudice. The maps will be distributed ahead of the 2007 Bollywood film awards, which are being held in Yorkshire from 7 June. Bachchan has recently been in the UK promoting the awards, which will be held in five cities (Bradford, Leeds, Sheffield, York and Hull) in the English county of Yorkshire in June 2007.

VisitBritain says Indians made 339,000 trips to the UK in 2006, up 25% from 2005. By creating this map and distributing it during the Bollywood film awards, will attract more tourists to UK. The tourism service will hand out 3,000 copies to directors and film stars at the Indian Film Academy (IIFA) awards. Another 30,000 maps will be distributed in India, and a website has been launched to support the scheme.

Trafalgar Square was featured in 1991 film Lamhe. Locations featured on the map include Moseley Football Club, seen in “Bend It Like Beckham”, and Bluewater Shopping Centre, which appears in “Kabhi Khushi Kabhie Gham” until last year the highest-grossing Indian movie overseas. More traditional tourist attractions, including Windsor Castle, Trafalgar Square, Tower Bridge and Princes Street in Edinburgh, also feature. Now in its eighth year, the IIFA event has previously been hosted in Amsterdam, Dubai, Singapore, London, Malaysia and South Africa.





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