Priyanka Chopra goes Green and Animated for NDTV

February 11th, 2010

Priyanka Chopra as a part of NDTV Greenathon, is set to appear in an animated music video to create awareness about the environment.

The Shankar-Ehsaan-Loy team is working on the video, they has composed a song called “Green Anthem”. The video will air on Feb 17 at 9 pm on NDTV 24×7.

Concept of the video:

As the centre of the campaign, PC is depicted as being in a surreal space — a polluted, dry, barren landscape. She is in despair, looking for a solution. Just then, she sees a green sapling sprouting out of the cracked earth. She hands it to a little girl — an angel who runs into the real world and hands the sapling to a bunch of ordinary, carefree young people.
These youngsters, inspired by the little girl and the sapling they hold in their hands, start running to create change. They hand out saplings to people and urge them to think of the impact of their actions. As these people take small steps in the right direction, Priyanka’s world begins to change for the better. The little girl comes back to her and together they celebrate their triumph.

Video Of NDTV-Toyota Greenathon

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