{"id":1585,"date":"2010-10-07T13:06:40","date_gmt":"2010-10-07T13:06:40","guid":{"rendered":"http:\/\/www.sheetudeep.com\/blog\/entertainment\/live-billboard-for-johnsons-24hour-moisture-body-lotion\/"},"modified":"2010-10-07T13:14:58","modified_gmt":"2010-10-07T13:14:58","slug":"live-billboard-for-johnsons-24hour-moisture-body-lotion","status":"publish","type":"post","link":"http:\/\/www.sheetudeep.com\/blog\/entertainment\/live-billboard-for-johnsons-24hour-moisture-body-lotion\/","title":{"rendered":"Live billboard for Johnson&#8217;s 24hour Moisture body lotion"},"content":{"rendered":"<p><em>Johnson<\/em><i> &amp; <\/i><em>Johnson is <\/em>adverting 24hour Moisture body lotion with the 20ft by 10ft <em>\u00e2\u20ac\u02dcWorld of Softness\u00e2\u20ac\u2122<\/em> billboard, but with a twist. The billboard is a live one, with three scantily clad models spending their day posing inside the pop-up advert at London&#8217;s Westfield Shopping Centre.<\/p>\n<p>One blonde model sits half-naked behind a fluffy cloud, while another poses wrapped behind a tree. In the middle of the billboard, one tall beauty, dressed in a short pink dress, sits on a swing and reaches out to surprise shoppers with her toes.<\/p>\n<p>Wonder how these models survive whole day in such a chilly weather without warm clothes and heating? Big money may be\u00e2\u20ac\u00a6!    <br \/><img decoding=\"async\" src=\"http:\/\/www.sheetudeep.com\/blog\/wp-content\/uploads\/2010\/10\/livebillboard.jpg\" \/>    <br \/> <img decoding=\"async\" src=\"http:\/\/www.sheetudeep.com\/blog\/wp-content\/uploads\/2010\/10\/livebillboard1.jpg\" \/>     <\/p>\n<p><u>Live Advertising: <\/u><\/p>\n<p>In 2005, 40 models partied in the side of a building as part of New York&#8217;s first ever live billboard promoting Calvin Klein Cosmetics. <\/p>\n<p>Earlier this year, the first &#8216;scented billboard&#8217; was also launched by the Bloom grocery chain in North Carolina to promote the sale of beef. It emitted odours similar to charcoal and black pepper to suggest a steak grilling. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johnson &amp; Johnson is adverting 24hour Moisture body lotion with the 20ft by 10ft \u00e2\u20ac\u02dcWorld of Softness\u00e2\u20ac\u2122 billboard, but with a twist. The billboard is a live one, with three scantily clad models spending their day posing inside the pop-up advert at London&#8217;s Westfield Shopping Centre. One blonde model sits half-naked behind a fluffy cloud, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,9,137],"tags":[522,537],"class_list":["post-1585","post","type-post","status-publish","format-standard","hentry","category-advertisements","category-entertainment","category-weird","tag-advertisements","tag-weird"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3vNl0-pz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/posts\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":0,"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.sheetudeep.com\/blog\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}