Waitrose Egg Ad Campaign – Thanks to Jose Mourinho

September 20th, 2007

Waitrose has launched a print advertising campaign based upon recent egg-related comments by Jose Mourinho, the football manager whose shock departure from Chelsea was revealed last night.

The press advertisement is created by integrated agency Kitcatt Nohr Alexander Shaw, will run in London-based newspapers today and tomorrow.

The advertisement is based upon recent cryptic comments by Mourinho, in which he appeared to compare his players with eggs.

Mourinho said,

You know, omelettes, eggs? If you have no eggs, you have no omelette. And it depends upon the the quality of the eggs. In the supermarket you have Class One, Two and Three eggs. Some are more expensive and make better omelettes. So when Class One eggs are in Waitrose and you cannot go there, you have a problem.

 

[Source : MediaGuardian.co.uk ]





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